Richard A MeyerThe Shifting Landscape: Do People Still Pay Attention to TV Commercials in an Era of Multitasking?One of the perennial questions for advertisers and marketers remains: Are people still paying attention to television commercials? With the…·3 min read·18 hours ago----
Richard A MeyerThe Costly Pursuit: Why Some Brands Overpay for Search AdvertisingSearch advertising has become a cornerstone of brand marketing strategies across all industries. With most consumers turning to search…·3 min read·2 days ago----
Richard A MeyerThe Perils of McKinsey: Why Pharma Should Stay ClearRegarding the involvement of McKinsey & Company and pharma, caution flags should be raised, especially within the pharma industry. McKinsey…·3 min read·2 days ago----
Richard A MeyerNavigating the Balance: Pharma’s Utilization of AI, Speculation, and Empirical DataPursuing innovation is both a driving force and a delicate balancing act. Companies constantly seek breakthroughs that could transform…·3 min read·4 days ago----
Richard A MeyerThe Grim Reality: Why Investing in Marketing Is Essential Despite the GloomInvesting in marketing might seem futile in a world teetering on the brink of economic uncertainty, where the specter of failure looms over…·3 min read·5 days ago----
Richard A MeyerThe Hidden Dangers of Diet Drugs: Exploring the Unknowns of Long-Term Use and Weight LossThe allure of diet drugs is undeniable. With promises of effortless weight loss and a slimmer waistline, it’s no wonder these medications…·3 min read·5 days ago----
Richard A MeyerUnveiling the Value: Why Internalizing Digital Marketing is Vital for Your Company’s GrowthThe role of marketing has undergone a profound transformation. With consumers spending more time online than ever, businesses must…·3 min read·6 days ago----
Richard A MeyerThe Power of Connection: Why Brands Should Prioritize Market Research with Current CustomersThe importance of understanding your customers cannot be overstated. While many companies focus on attracting new customers, the actual…·3 min read·Apr 20, 2024----
Richard A MeyerMaximizing ROI: A Guide for Digital Marketers on Allocating Marketing BudgetsAllocating marketing budgets effectively is crucial for businesses to thrive. Digital marketers face the challenge of maximizing their…·3 min read·Apr 19, 2024----
Richard A MeyerThe Decline of Pharma Advisory Boards: Why They’re Losing Their WorthAdvisory boards have long been regarded as indispensable assets, offering invaluable insights into product development, marketing…·3 min read·Apr 19, 2024----