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DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power of so many people using their platforms, social media companies have a responsibility to users, and they are failing miserably.

Keeping us engaged on social media is how Big Tech makes money, and the past four years have proven lies and conspiracy theories are unfortunately more engaging than the truth. But when it comes to outright lies and misinformation on social media, the line between the first amendment and social media gets distorted quickly.

Talksonlaw.com says;

“Do you have a right not to be kicked off a social media platform?” is no! You have no such right. …


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SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have to do a better job balancing innovation with its effects on society.

Social media has too much power and needs to be reined in. The violence that hit Washington, D.C., is just one small example of how social media can promote violence, but it goes beyond that. The spread of false and misleading information on Facebook and Twitter is prevalent. …


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HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. I read the whitepaper, and it was full of vague obscurities that are, frankly, embarrassing.

Want a great example of agency babble? Read this..

“Pharma needs to turn what was a very smart, fast patchwork of change into something that becomes sustainable, durable and scalable, and start supporting HCPs in a complete shift in paradigm,” said Ariel Salmang, Managing Director, Intouch International. Now is the time to reinvent strategies to overcome challenges and improve outcomes.

What the?


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SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 thAnnual Ad Outlook report. Most disheartening is the continued use of Facebook and programmatic online ads.

The Cowen’s 9 thAnnual Ad Outlook report is based on a survey of 52 senior U.S. ad buyers responsible for combined spend of $15 billion.


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SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation to curb Facebook’s power, and it’s about time.

Have you ever been in Facebook jail? I’ve been in FB jail three times for calling Trump supporters stupid and ignorant while they call me libtard. I don’t care it’s their right to call me a name but when Facebook decides that it’s bullying and you get banned while allowing have groups to have pages and posts things are out of control.

Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards”. …


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IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively affect some industries, but there are also some opportunities for brands who understand the mindset of working from home consumers.

Remote work has been shown to increase worker productivity, but it can lead to isolation and stress as the line between work and home blurs. It’s mixed. Remote work has been shown to increase worker productivity, but it can lead to isolation and stress as the line between work and home blurs. There are opportunities for brands to help consumers cope with the stresses of working from home. Here are some implications and opportunities;

1ne: This will be a boom for suburbs and rural areas. Employees won’t feel the need to live in expensive cities and will seek out better living conditions where they can get more for their money. …


IN SUMMARY: The Democrats control the Senate now,. A poll last April shows that 69 percent of registered voters support Medicare for All, a plan that would create a national health insurance plan available for all Americans. (The poll was conducted by the Washington, D.C. newspaper The Hill and the market research company HarrisX). But are we asking the right questions in these polls?

Medicare for all has been a political hotbed topic for a long time. Now that the Democrats have control of the Senate and the House, it may become a hot political topic again, but we need to understand Medicare’s motivation for all.

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SUMMARY: (Washington Post) Many companies operate in a “conscious capitalism” model, where they strive to balance social responsibility with financial success. Rather than solely focusing on taste, they also promote their interest in animal welfare, waste reduction, fair wages, and sustainability. Really?

The average number of product offerings in grocery stores declined more than 7 percent during the four weeks ending June 13, according to Nielsen. When you see data like this you should be asking “what does this mean for our brand/category?”.

According to the Washington Post article “ shoppers are rethinking how they buy their food, how it got to the store and what goes into the products. “Consumers are demanding transparency”. “They want to know where the carrots in that frozen dinner came from and what the name of the farm was. …


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( Times) Rejecting the advice of its scientific advisers, the federal government has released new dietary recommendations that sound a familiar nutritional refrain, advising Americans to “make every bite count” but dismissing experts’ specific recommendations to set new low targets for consumption of sugar and alcoholic beverages. American adults consume an average of 77 grams of sugar per day, more than 3 times the recommended amount for women. This adds up to around 60 pounds of added sugar annually — that’s six, 10-pound bowling balls.

The latest guidelines do not address the current pandemic nor, critics said, new scientific consensus about the need to adopt dietary patterns that reduce food insecurity and chronic diseases. Climate change does not figure in the advice, which does not address sustainability or greenhouse gas emissions, both intimately tied to modern food production.

In addition, a report issued by a scientific advisory committee last summer had recommended that the guidelines encourage Americans to make drastic cuts in their consumption of sugars added to drinks and foods to 6 percent of daily calories, from the currently recommended 10 percent.

Officials at the Department of Agriculture and the Department of Health and Human Services rejected explicit caps on sugar and alcohol consumption.


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OBSERVATION: Biologics can take a long time to develop but COVID vaccines have been in development for almost 50 years and novel approaches were used to develop these vaccines.

Vaccines typically take 10 to 15 years to develop, test and release to the public. The coronavirus vaccines, however, took less than a year. Why?

First, a novel approach was used that didn’t require traditional vaccine production in cell cultures or eggs. Both the Pfizer and Moderna vaccines copied the stook a piece RNA sequence from the virus genome and found a way to manufacture it at scale with high-level processes and quality control.

About

Richard A Meyer

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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