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Richard A Meyer
Richard A Meyer

322 Followers

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1 day ago

Online health is scary for patients and pharma

In addition to health misinformation online, health seekers need to be warned about online telehealth organizations sharing their personal information. Cerebral has revealed it shared the private health information, including mental health assessments, of more than 3.1 million patients in the United States with advertisers and social media giants like…

Privacy

2 min read

Online health is scary for patients and pharma
Online health is scary for patients and pharma
Privacy

2 min read


2 days ago

Pharma has increasingly cut R&D budgets

Since the 1930s, the National Institutes of Health has invested nearly $900 billion in the basic and applied research that formed the pharma and biotech sectors. 75% of so-called new molecular entities with priority ratings (the most innovative drugs) trace their existence to NIH funding, while companies spend more on…

Pharmaceutical

3 min read

Pharma has increasingly cut R&D budgets
Pharma has increasingly cut R&D budgets
Pharmaceutical

3 min read


4 days ago

Are marketers overreacting to news on the economy?

Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: It could continue on a path of low demand, turn right toward improvement, or turn left into a severe recession…

Economy

3 min read

Are marketers overreacting to news on the economy?
Are marketers overreacting to news on the economy?
Economy

3 min read


5 days ago

What’s wrong with healthcare?

Going to the doctor may never be a fun experience, but surely it can be better than it is right now. In 2019, even before the COVID-19 pandemic rocked the foundations of health care, an Ipsos survey found that 43% of Americans were unsatisfied with their medical system, far…

Healthcare

4 min read

Healthcare

4 min read


6 days ago

Time to take employee wellness to the next level

About two-thirds of HR people from organizations that offered wellness initiatives indicated these efforts were “somewhat effective” or “very effective” in reducing healthcare costs. The return on investment (ROI) related to employee wellness programs typically includes the overall healthcare cost-savings achieved and productivity increases due to reduced sick days employees…

Employee Wellness

2 min read

Time to take employee wellness to the next level
Time to take employee wellness to the next level
Employee Wellness

2 min read


Mar 15

Biden is going after pharma

The Biden administration said it would penalize drugmakers for raising prices faster than inflation on 27 medications administered in doctors’ offices. Pfizer had the most drugs on the list, which includes AbbVie for its blockbuster rheumatoid arthritis drug, Humira, as well as manufacturers Gilead, Endo, Leadiant Biosciences, and Kamada. One…

Pharma

3 min read

Biden is going after pharma
Biden is going after pharma
Pharma

3 min read


Mar 14

Are patient influencers DTC?

According to the new University of Colorado Boulder research, patients-turned-social-media-influencers routinely offer prescription drug advice to their followers and often have close ties with pharma. If they’re paid, they are DTC; you had better let your audience know they are compensated. Patients trust other patients, and with trust in pharma…

Pharma

3 min read

Are patient influencers DTC?
Are patient influencers DTC?
Pharma

3 min read


Mar 13

Is DTC irrelevant?

I could argue strongly that patients have changed how they make healthcare treatment decisions based on what happened over the last three years. Research found that 61 percent of participants trusted the pharmaceutical sector, but despite this increase, the pharma sector is the least trusted subsector of healthcare. The question…

Dtc Brands

3 min read

Is DTC irrelevant?
Is DTC irrelevant?
Dtc Brands

3 min read


Mar 12

Millennial’s poor health

Although only 27 to 42 years old in 2023, Millennials experience chronic conditions at significant rates. Compared to other age groups, this generation and their children are high utilizers of the health care system. To reduce healthcare costs, Americans need to take better care of themselves. This means employers, insurers…

Millennials

2 min read

Millennial’s poor health
Millennial’s poor health
Millennials

2 min read


Mar 11

Customers want revenge

The percentage of consumers who have taken action to settle a score against a company through measures such as pestering or public shaming in person or online has tripled to 9% from 3% in 2020, according to the study. That reversed a downward trend in revenge-seeking behavior: The average percentage…

Branding

3 min read

Customers want revenge
Customers want revenge
Branding

3 min read

Richard A Meyer

Richard A Meyer

322 Followers

Marketing and Political thought leader — Writer- Audiophile

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