QUICK READ: Here are some recent stories that you should all be aware of. Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. I love the industry, and although I want to see some changes, I know there are many good people trying every day to make it happen.
With medical visits picking up again among patients vaccinated against covid-19, health providers are starting to see the consequences of a year of pandemic-delayed preventive and emergency care as they…
QUICK READ: At times, the public health response to coronavirus (COVID-19) has been scary, characterized by antimask behavior, antivaccine beliefs, conspiracy theories around the development of the vaccine, and a general belief that even COVID numbers are false. These people are doing more harm to others than they know, and they are generally making themselves irrelevant.
According to JAMA “education matters. In a study that included 9654 US adults, 48% of those who had a high school education or less believed there was some truth to the conspiracy theory that COVID-19 was planned but only 15% among those with some…
QUICK READ: According to the Times 89% of all media stories on COVID have been negative. While less tan 5% of people who get COVID will require hospitalization both Democrats and Republicans believe that number is a lot higher. The simple reason why there are so many scare headlines around COVID is that they lead to traffic which means higher ad revenue for publishers. It’s time to seek the truth rather than rely on sensational media stories.
That rag of misinformation, the NY Post, had a headline that read “person dies one day after receiving J&J vaccine”. This type of…
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the majority of marketers are brain dead. Marketers are shifting ad spend from traditional channels (especially TV) to digital channels. But in doing so, they risk eroding brand ROI.
46.2% of users worldwide admit to using ad blockers. Why? Because online sites are becoming a pain-in-the-ass to visit. 91% of people believe ads are more intrusive now than two or three years ago, and 79% believe retargeted ads are tracking them…
QUICK READ: Some deaths will occur during the COVID-19 vaccination rollout, but these deaths would have happened for other reasons and are unrelated to the vaccine. Vaccine-hesitant groups are peddling misinformation online and conspiracy theories aimed at eroding trust in the COVID-19 vaccine are everywhere forcing people to conduct more research.
In some instances, vaccine-hesitant activists are manufacturing stories of deaths related to the vaccine that never happened. These groups are also latching onto reports of real deaths following the shot, blaming the vaccine and disregarding medical information that other causes are to blame. …
HERE’S WHAT’S UP: 53% of marketers say that “you can never have too much data but unless the data leads to actionable insights that can be tested with your customers and prospects it’s worthless. Studies show that data complexity ranks as the biggest marketing challenge today. How can we take this abundance of customer data, turn it into actionable insights and trash the rest?
I’m a digital marketing person, but I understand that consumers don’t have time to engage with all the brands they buy every day. …
QUICK READ: Pfizer has already announced a price increase to the EU for their Covid Vaccine. With a CEO who earns more than $20 million annually and the potential for billions in profit Pfizer is reminding us that Wall Street is once again their primary customer.
Bulgarian Prime Minister Bokyo Borissov this morning said the US pharmaceutical giant has increased the cost of future orders sold to the EU from €12 per dose to €19.50. The company announced last month that it expects to make $15bn (£10.9bn) off its coronavirus vaccine this year based on current deals.
KEY THOUGHTS: The CMO Council has published a repor t based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead of getting their names in trade magazines, perhaps they should be fostering a culture of learning and retaining talented people.
Paula, by all accounts, was rocking the house at her job as a senior product manager. Her CPG company promoted her to Group Product Manager and gave her 4 direct reports. She was a great teacher, and her staff loved working for her in employee feedback. After a year…
QUICK READ: The nation’s largest for-profit hospital chains saw higher profits, and some more than tripled their net income compared to last year. Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. As bigger corporations acquire smaller hospitals, this trend is accelerating.
Maria has been an ER nurse in Southern California for almost 22 years. Because of her seniority, she is a top earner and gets six weeks vacation. During the pandemic, she has often worked double shifts because of a staff shortage, but that has not stopped her employer from…
QUICK READ: Pfizer is already positioning their Covid vaccine as a yearly maintenance shot. In other words, they want to milk this cash cow for every penny they can get out of the healthcare system. Make no mistake; the drug companies will make a lot of money from these vaccines while they continue to hide profits offshore.
( New York Times) If you listen to the stated intentions of vaccine producers. Executives at Pfizer, Moderna and Johnson & Johnson, the three companies whose coronavirus vaccines have been approved for emergency use in the United States, have said they will maintain…
Richard A Meyer
Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.
