70% of Americans consider themselves middle-class and they’re hurting

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KEY TAKEAWAY: The middle class now makes up just over 50 percent of the total U.S. population, according to a report from Pew Research Center, which used 2016 data. That’s compared to 61 percent in 1971. Today, being middle-class involves an endless series of trade-offs and creative workarounds, career reinventions and an inescapable sense of dread.

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How are brands responding?

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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