70% of Americans consider themselves middle-class and they’re hurting

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KEY TAKEAWAY: The middle class now makes up just over 50 percent of the total U.S. population, according to a report from Pew Research Center, which used 2016 data. That’s compared to 61 percent in 1971. Today, being middle-class involves an endless series of trade-offs and creative workarounds, career reinventions and an inescapable sense of dread.

There is an excellent article in the Tim es entitled “ What Middle-Class Families Want Politicians to Know “. It’s an eye opening deep dive into today’s middle-class families who are struggling even with salaries of $150,00. Here are some excerpts:

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How are brands responding?

They’re raising prices. Raising prices as input costs rise was not possible in the years after the financial crisis, so some sticky pricing is seen as a positive thing for the stock market, since it boosts both profits and confidence.

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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