Why Do Pharma DTC Marketers Continue Wasting So Much Money on TV?Some TV programs are chock full of pharmaceutical DTC ads even though they have minimal effect in today’s environment. Pharma TV ads have…4h ago4h ago
How Medicare Advantage is Hurting Seniors and TaxpayersA recent bombshell report has revealed that private health insurers are exploiting Medicare Advantage (MA) programs to the tune of a…1d ago1d ago
Why Pre-Pandemic Prices Are Gone for GoodAs the economy continues to stabilize after the turbulence of the COVID-19 pandemic, one phenomenon remains stubbornly ingrained in…2d ago2d ago
Why All Health Insurers Should Be Non-ProfitThere is no excuse for the murder of a health insurance CEO, but it does illuminate the problems most customers have with health insurers…3d ago3d ago
The Death of UnitedHealthcare’s CEO Brings to Light the Deep Resentment Toward InsurersThe recent passing of the CEO of UnitedHealthcare, a titan in the health insurance industry, has unexpectedly opened the floodgates of…4d ago4d ago
Are Famous Brands in a Better Advertising Position Than Lesser-Known Brands?Do famous brands have an inherent advantage over lesser-known competitors? After all, their name recognition often ensures they are…5d ago5d ago
Why Patients Prefer Local Pharmacies Over Mail-OrderYou might assume that having prescriptions delivered straight to your doorstep would be the ultimate perk. After all, you can order…5d ago5d ago
Why Long-Tail Keywords Improve Your SEO StrategyOne trend gaining significant traction is search engine optimization (SEO), emphasizing long-tail search keywords. These are longer and…Dec 2Dec 2
A Crisis In EldercareThe nursing home industry urges President Trump to rescind the federal staffing mandates implemented during the Biden administration…Dec 1Dec 1
Is Quitting Without Notice Justified?Providing two weeks’ notice when resigning from a job is often seen as a professional courtesy. It gives employers time to find a…Nov 30Nov 30
