Richard A MeyerNavigating Pharmaceutical Social Media: Regulatory Landscape and StrategiesSocial media is indispensable for communication, marketing, and engagement. However, leveraging social media comes with unique challenges…10h ago10h ago
Richard A MeyerNavigating Price Increases: Insights for Brand SuccessPrice increases are often inevitable due to inflation, increased production costs, and supply chain disruptions. However, while some brands…12h ago12h ago
Richard A MeyerEquitable Access to Cancer Treatment: A Call to ActionIn a world where we can send people to space and develop artificial intelligence, we must also ensure that no one goes broke because of…1d ago1d ago
Richard A MeyerWhy Brand Awareness Doesn’t Lead to Customers TodayBrand awareness alone is no longer sufficient to drive customer acquisition and loyalty. While it remains an essential component of a…2d ago2d ago
Richard A MeyerThe Power of In-House Social Media: Authenticity, Agility, ControlSocial media has become crucial to any successful marketing strategy. Brands are constantly vying for attention in a crowded online space…2d ago2d ago
Richard A MeyerThe Evolution of Marketing: Why Brand Storytelling Falls ShortIn the dynamic landscape of marketing, one concept that has been heralded as a game-changer is brand storytelling. The idea is simple…2d ago2d ago
Richard A MeyerPharma’s Role in Patient Wellness: Education and SupportThe role of prescription drugs in managing health conditions has been undeniably significant. However, a pressing question has emerged: Are…2d ago2d ago
Richard A MeyerGoogle’s Delay of Third-Party Cookies Phase-Out: Implications for Advertisers and MarketersIn a significant shift, Google recently announced that it would delay its plans to phase out third-party cookies in its Chrome browser…3d ago3d ago
Richard A MeyerInfluencer Marketing: Maximizing Impact Through Strategic SelectionInfluencers have emerged as powerful allies in reaching targeted audiences. With their ability to sway public opinion and drive consumer…4d ago4d ago
Richard A MeyerAre Patients Inclined to Believe Pharma Companies Aren’t to Blame for High Drug Prices?PhRMA has launched new advertisements in an ongoing campaign highlighting how middlemen, like pharmacy benefit managers (PBMs) and health…4d ago4d ago
