Richard A MeyerNavigating the Balance: Pharma’s Utilization of AI, Speculation, and Empirical DataPursuing innovation is both a driving force and a delicate balancing act. Companies constantly seek breakthroughs that could transform…·3 min read·1 day ago----
Richard A MeyerThe Grim Reality: Why Investing in Marketing Is Essential Despite the GloomInvesting in marketing might seem futile in a world teetering on the brink of economic uncertainty, where the specter of failure looms over…·3 min read·2 days ago----
Richard A MeyerThe Hidden Dangers of Diet Drugs: Exploring the Unknowns of Long-Term Use and Weight LossThe allure of diet drugs is undeniable. With promises of effortless weight loss and a slimmer waistline, it’s no wonder these medications…·3 min read·2 days ago----
Richard A MeyerUnveiling the Value: Why Internalizing Digital Marketing is Vital for Your Company’s GrowthThe role of marketing has undergone a profound transformation. With consumers spending more time online than ever, businesses must…·3 min read·3 days ago----
Richard A MeyerThe Power of Connection: Why Brands Should Prioritize Market Research with Current CustomersThe importance of understanding your customers cannot be overstated. While many companies focus on attracting new customers, the actual…·3 min read·4 days ago----
Richard A MeyerMaximizing ROI: A Guide for Digital Marketers on Allocating Marketing BudgetsAllocating marketing budgets effectively is crucial for businesses to thrive. Digital marketers face the challenge of maximizing their…·3 min read·5 days ago----
Richard A MeyerThe Decline of Pharma Advisory Boards: Why They’re Losing Their WorthAdvisory boards have long been regarded as indispensable assets, offering invaluable insights into product development, marketing…·3 min read·5 days ago----
Richard A MeyerCombatting Online Ad Fraud: Strategies for MarketersA cornerstone of marketing strategies for businesses of all sizes is online advertising. However, alongside the growth of online…·3 min read·Apr 17, 2024----
Richard A MeyerWhen Direct-to-Consumer Ads Don’t Make Sense for Certain Prescription DrugsIn the realm of pharma marketing, direct-to-consumer (DTC) advertising has become a ubiquitous presence in many countries. These ads, often…·3 min read·Apr 16, 2024----
Richard A MeyerIs Engagement Still a Relevant Brand Metric for Social Media?The metrics used to gauge success have shifted alongside the platforms in social media marketing. Once hailed as the holy grail of social…·3 min read·Apr 13, 2024----