DTC TV ads don’t drive new Rxs. People today have become savvier about how they determine which drugs they’ll ask about. TV ads do drive awareness, but the path between awareness and asking for the product is a long one with many twists and turns. I just wrapped up a…

Overall, U.S. consumers were carrying around $1.1 trillion in credit card debt at the end of the third quarter of 2023, heading into the holidays. Credit cards have become an integral part of our daily lives. With the convenience they offer, it’s no surprise that many individuals now possess multiple…

Integrating artificial intelligence (AI) into various industries has become both a reality and a necessity. One field where the impact of AI is particularly profound is medicine. However, the question is not whether doctors should utilize AI but to what extent and in what capacity. …

Consumers are increasingly focused on finding the best deals this holiday season, and marketers face the challenge of capturing attention and driving sales in a marketplace dominated by bargain hunters. The rise of online shopping, comparison tools, and discount platforms has empowered consumers to seek the most cost-effective options. …

Physicians for a National Health Program estimate, based on 2022 spending, that Medicare Advantage overcharges taxpayers by a minimum of 22% or $88 billion per year and potentially by up to 35% or $140 billion. By comparison, Part B premiums 2022 totaled approximately $131 billion, and overall federal spending on…

Consumer spending drives economic growth, accounting for a significant portion of GDP in most economies. Yet, economists frequently find themselves grappling with the challenge of accurately predicting and understanding consumer spending patterns. …

Brand equity is the value of a brand. It is the difference between what a company would pay for a brand and what it would be able to sell it for. Brand equity is important because it can increase sales, profitability, and market share. There are several ways to measure…

Developing and bringing a new drug to market is an intricate journey that involves rigorous testing, meticulous research, and, crucially, the scrutiny of the scientific community through the peer review process. The latter is designed to ensure that only the safest and most productive medications reach patients. …

The internet has become an indispensable resource for learning about health and wellness. However, with the vast amount of online information, it’s crucial to exercise caution and discernment. The dangers of false health information on the internet can have severe consequences for individuals and communities. Can the FDA do anything…