Richard A MeyerCritical Thinking Within Pharma DTC: Help WantedPharma is addicted to DTC TV ads, even when it doesn’t make sense. When your product has a list of side effects that would scare even an…·3 min read·14 hours ago----
Richard A MeyerThe hard truths about pharma, drug prices, and healthcare that people don’t want to hearThe media loves to stir the flames of division with articles on everything from politics to healthcare. However, the truth about healthcare…·5 min read·4 days ago--1--1
Richard A MeyerThe Battle Between Publishers and Ad Blockers: A Losing Game Leading to a Shrinking AudienceThere’s an ongoing tug-of-war between publishers and users armed with ad blockers. Publishers rely heavily on advertisements to monetize…·3 min read·6 days ago----
Richard A MeyerPharma Companies Shouldn’t Oversell PrescriptionsUndoubtedly, medications alleviate symptoms, manage chronic conditions, and save lives. However, a concerning trend has emerged-the…·3 min read·6 days ago----
Richard A MeyerUnlocking Success: The Top Ways to Measure Your Digital Marketing InvestmentBusinesses increasingly allocate significant portions of their budgets to digital marketing initiatives. However, with this investment…·1 min read·May 7, 2024----
Richard A MeyerThe Glacial Pace of Change in Big Pharma: Unraveling the ComplexitiesInnovation and progress are often hailed as paramount virtues. Yet, behind the scenes, the industry’s giants usually move at a pace that…·3 min read·May 7, 2024----
Richard A MeyerShould Online Ad Fraud Prevent Marketers from Online Advertising?Online advertising has become a cornerstone of marketing strategies for businesses worldwide. However, alongside its undeniable benefits…·3 min read·May 6, 2024----
Richard A MeyerShifting the Paradigm: From Pharma DTC Marketing to Patient-Centric SupportDTC marketing has long been a prominent strategy for drug companies to reach consumers. From glossy magazine ads to captivating television…·3 min read·May 6, 2024----
Richard A MeyerYes, Some Brands Still Matter, But Consumers Are Looking to Trade DownPrivate label sales are increasing every quarter, but national brands dominate some categories. That could change as more retailers…·3 min read·May 4, 2024----
Richard A MeyerShould Pharma Cut Back on TV Ads?Television advertisements have long been a powerful tool for reaching a wide audience. Pharmaceutical companies, in particular, have…·2 min read·May 3, 2024----