Richard A MeyerBridging the Gap: Communicating Analytics for Non-Digital MarketersDigital marketers have a powerful tool: analytics. The challenge, however, lies in translating that data into a compelling story for…1d ago1d ago
Richard A MeyerKey Analytics for Pharma DTC Marketing: A Comprehensive GuidePharmaceutical direct-to-consumer (DTC) marketing is a complex and highly regulated field. With the rising costs of drug development and…2d ago2d ago
Richard A MeyerWhy Continuing Digital Marketing Investments is Essential | Key ReasonsSome brand marketers might be tempted to reassess or even pull back from their digital marketing strategies, especially with rising costs…3d ago3d ago
Richard A MeyerHow Grocery Retailers Collect Data About Shoppers and Use It for Targeted MarketingGrocery stores are not just shelves stocked with food, and household products-they are sophisticated data hubs. Grocery retailers…3d ago3d ago
Richard A MeyerPharma Marketing: Proactive Strategies to Mitigate FDA Warning LettersReceiving a warning letter from the U.S. Food and Drug Administration (FDA) over marketing claims can devastate a company. Such letters…5d ago5d ago
Richard A MeyerAd Blocker Pop-Ups: How They Damage Trust, Engagement, and SEO PerformanceContent is king, but to reach your audience, you need to ensure your message gets past the barriers people have set up-often in the form of…5d ago5d ago
Richard A MeyerUnderstanding Medicaid Fraud: Key Factors and SolutionsMedicaid, the U.S. government’s healthcare program for low-income individuals and families, is crucial in providing millions of medical…5d ago5d ago
Richard A MeyerTwitter’s Advertiser Woes: Unpacking the DeclineA record number of advertisers plan to pull back from X next year because of concerns over being associated with extreme content. This is a…6d ago6d ago
Richard A MeyerThe Economic Impact of Diet Drugs on Cancer ResearchAs diet drugs take the healthcare market by storm, their success is having unintended consequences in the fight against cancer. While the…6d ago6d ago
Richard A MeyerUnlocking the Wealth of Baby Boomers: Marketing StrategiesMarketers often focus on capturing the attention of younger generations. Millennials and Gen Z are frequently the target of campaigns…Sep 4Sep 4
