Richard A MeyerCombatting Online Ad Fraud: Strategies for MarketersA cornerstone of marketing strategies for businesses of all sizes is online advertising. However, alongside the growth of online…·3 min read·20 hours ago----
Richard A MeyerWhen Direct-to-Consumer Ads Don’t Make Sense for Certain Prescription DrugsIn the realm of pharma marketing, direct-to-consumer (DTC) advertising has become a ubiquitous presence in many countries. These ads, often…·3 min read·1 day ago----
Richard A MeyerIs Engagement Still a Relevant Brand Metric for Social Media?The metrics used to gauge success have shifted alongside the platforms in social media marketing. Once hailed as the holy grail of social…·3 min read·4 days ago----
Richard A MeyerIs AI-Driven Marketing Good for Brands? Exploring the Pros and ConsIn today’s digital age, marketing has evolved significantly, with artificial intelligence (AI) emerging as a powerful tool for brands to…·3 min read·5 days ago----
Richard A MeyerThe Healing Power of Empathy: Why Physicians Should Embrace Empathy in Patient CareThe relationship between physicians and patients is pivotal. It’s not merely about diagnosing illnesses or prescribing treatments; it’s…·4 min read·5 days ago----
Richard A MeyerUnveiling the Power of TikTok and Instagram for Brand EngagementSocial media platforms have become pivotal arenas for brands to showcase their products, connect with audiences, and stay relevant in the…·2 min read·6 days ago----
Richard A MeyerThe Shifting Landscape of Pharma Investment: Acquiring Biotech Companies Over ResearchResource allocation has significantly transformed in the ever-evolving pharma industry landscape in recent years. Traditionally, pharma…·3 min read·6 days ago----
Richard A MeyerUnlocking Success: Qualities That Define a Remarkable Digital MarketerThe role of a digital marketer has become indispensable for businesses striving to thrive in the competitive marketplace. However, not all…·3 min read·Apr 10, 2024----
Richard A MeyerAre pharma salespeople Ineffective?The majority of physicians do not want to meet with pharmaceutical reps anymore. There are various reasons, including intrusive marketing…·4 min read·Apr 10, 2024----
Richard A MeyerIs the FDA too bureaucratic for new drug approvals?A key barrier to innovation in drug development isn’t manufacturers’ ability to charge exorbitant prices; it’s the ever-increasing cost of…·3 min read·Apr 8, 2024----