Richard A MeyerPharma Marketing: Proactive Strategies to Mitigate FDA Warning LettersReceiving a warning letter from the U.S. Food and Drug Administration (FDA) over marketing claims can devastate a company. Such letters…1d ago1d ago
Richard A MeyerAd Blocker Pop-Ups: How They Damage Trust, Engagement, and SEO PerformanceContent is king, but to reach your audience, you need to ensure your message gets past the barriers people have set up-often in the form of…1d ago1d ago
Richard A MeyerUnderstanding Medicaid Fraud: Key Factors and SolutionsMedicaid, the U.S. government’s healthcare program for low-income individuals and families, is crucial in providing millions of medical…1d ago1d ago
Richard A MeyerTwitter’s Advertiser Woes: Unpacking the DeclineA record number of advertisers plan to pull back from X next year because of concerns over being associated with extreme content. This is a…2d ago2d ago
Richard A MeyerThe Economic Impact of Diet Drugs on Cancer ResearchAs diet drugs take the healthcare market by storm, their success is having unintended consequences in the fight against cancer. While the…2d ago2d ago
Richard A MeyerUnlocking the Wealth of Baby Boomers: Marketing StrategiesMarketers often focus on capturing the attention of younger generations. Millennials and Gen Z are frequently the target of campaigns…3d ago3d ago
Richard A MeyerMaximizing Impact: Crafting Videos for Optimal EngagementAttention spans online are more valuable and shorter than ever. As video content continues to dominate online platforms, understanding how…4d ago4d ago
Richard A MeyerWhy Are There So Few Clinical Trials for Pancreatic Cancer?Pancreatic cancer remains starkly underrepresented in clinical trials. According to recent data, nearly half of the 2,143 trials launched…4d ago4d ago
Richard A MeyerHow Employers Are Reclaiming Control Post-PandemicDuring the COVID-19 pandemic, employees experienced unprecedented control over their work lives. Remote work became the norm, offering…5d ago5d ago
Richard A MeyerThe Danger of Relying on Disclaimers in Drug or Device PromotionOne of the most critical mistakes you can make is relying on disclaimers to balance out insufficiently supported claims. While adding a…5d ago5d ago