Richard A MeyerThe Costly Pursuit: Why Some Brands Overpay for Search AdvertisingSearch advertising has become a cornerstone of brand marketing strategies across all industries. With most consumers turning to search…·3 min read·2 hours ago----
Richard A MeyerThe Perils of McKinsey: Why Pharma Should Stay ClearRegarding the involvement of McKinsey & Company and pharma, caution flags should be raised, especially within the pharma industry. McKinsey…·3 min read·2 hours ago----
Richard A MeyerNavigating the Balance: Pharma’s Utilization of AI, Speculation, and Empirical DataPursuing innovation is both a driving force and a delicate balancing act. Companies constantly seek breakthroughs that could transform…·3 min read·2 days ago----
Richard A MeyerThe Grim Reality: Why Investing in Marketing Is Essential Despite the GloomInvesting in marketing might seem futile in a world teetering on the brink of economic uncertainty, where the specter of failure looms over…·3 min read·3 days ago----
Richard A MeyerThe Hidden Dangers of Diet Drugs: Exploring the Unknowns of Long-Term Use and Weight LossThe allure of diet drugs is undeniable. With promises of effortless weight loss and a slimmer waistline, it’s no wonder these medications…·3 min read·3 days ago----
Richard A MeyerUnveiling the Value: Why Internalizing Digital Marketing is Vital for Your Company’s GrowthThe role of marketing has undergone a profound transformation. With consumers spending more time online than ever, businesses must…·3 min read·3 days ago----
Richard A MeyerThe Power of Connection: Why Brands Should Prioritize Market Research with Current CustomersThe importance of understanding your customers cannot be overstated. While many companies focus on attracting new customers, the actual…·3 min read·4 days ago----
Richard A MeyerMaximizing ROI: A Guide for Digital Marketers on Allocating Marketing BudgetsAllocating marketing budgets effectively is crucial for businesses to thrive. Digital marketers face the challenge of maximizing their…·3 min read·6 days ago----
Richard A MeyerThe Decline of Pharma Advisory Boards: Why They’re Losing Their WorthAdvisory boards have long been regarded as indispensable assets, offering invaluable insights into product development, marketing…·3 min read·6 days ago----
Richard A MeyerCombatting Online Ad Fraud: Strategies for MarketersA cornerstone of marketing strategies for businesses of all sizes is online advertising. However, alongside the growth of online…·3 min read·Apr 17, 2024----