Apple is not an innovative company anymore

Richard A Meyer
4 min readJun 11, 2024

Apple Inc. has long been synonymous with innovation. From the groundbreaking introduction of the Macintosh in 1984 to the revolutionary iPhone in 2007, Apple’s products have repeatedly set new standards and transformed industries. However, in recent years, there have been growing concerns that Apple may lose its innovative edge. Critics argue that the company has shifted from being a trailblazer to a more iterative and arguably complacent participant in the tech industry.

There was a time when I would get up in the middle of the night to download new Apple OS updates. That time has long since passed. Now, Apple executives see themselves as stars in movies presented at Apple events, and OS system updates are evolutionary, not revolutionary.

Steve Jobs didn’t care about becoming a substantial cash-rich company; he cared about integrating technology to improve people’s lives. Tim Cook is a logistics manager, and it shows. Introducing Macs in different colors, adding new emojis, and changing the colors within an OS is not innovative. The people who made Apple great have been slowly leaving the company, and it shows.

Historical Context: A Legacy of Innovation

Apple’s history is a testament to its innovative spirit. The original Macintosh introduced a graphical user interface and mouse to the masses…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile