Apple’s Lost Innovation: The Decline Under Tim Cook’s Management

Yesterday, Apple released updates for all of its significant products. Yet, one could strongly argue that these updates are nothing but eye candy and have little to do with innovation. Apple has grown and, in the process, lost focus on what made it a great brand.

I’m entrapped in the Apple ecosystem. I have an iPad, iPhone, and MacBook that all do a pretty good job of interacting, but with some frustrating bugs. When I updated my devices yesterday, I realized that of all the new features, I’ll probably only use a few. There was a time when I would have been excited, but that time has long passed.

The perception that Apple is no longer innovative has been a topic of debate, significantly as the company has shifted from groundbreaking new products to refining existing ones. While Apple revolutionized the tech industry with innovations like the iPhone, iPad, and MacBook, recent product updates have focused more on incremental improvements, such as better cameras, faster processors, and enhanced user experience. Critics argue that these are less visionary compared to their earlier innovations.

So what happened?

1ne: Tim Cook is not a leader; he’s a manager. Mr Cook’s expertise is in logistics, and it shows.