Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake?

Richard A Meyer
3 min readSep 18, 2023

In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth and competitiveness. While profitability is essential for a company’s survival and sustainability, pursuing higher profits can sometimes lead brands down a treacherous path.

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile