Are Online Ad Impressions Worthless?

Richard A Meyer
3 min readMay 19, 2024

Most brands allocate substantial portions of their marketing budgets to online advertising, lured by the promise of reaching vast audiences with precision targeting. However, an unsettling debate is simmering beneath the surface: are online ad impressions worth the investment?

Understanding Ad Impressions

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile