As pharma abandons the antibiotic market patients are at risk

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market.

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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