Bridging the Gap: Understanding the Void in Marketing Talent at Executive Levels

Richard A Meyer
Feb 21, 2024

In the ever-evolving business landscape, marketing is the cornerstone of growth and brand establishment. However, despite the critical role marketing plays, a noticeable void exists in talent at the executive levels within the industry. This deficit is a coincidence and a complex interplay of several factors hindering top-tier marketing executives’ development and retention.

Addressing the Void:

The void in marketing talent at executive levels is a multifaceted issue rooted in technological advancements, skill shortages, talent wars, succession planning gaps, and cultural dynamics. By addressing these challenges and implementing proactive strategies to develop and retain top marketing talent, organizations can position themselves for sustained growth and competitive advantage in the ever-changing marketplace.

Originally published at https://www.newmediaandmarketing.com on February 21, 2024.

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Richard A Meyer

Healthcare marketing thought leader and CPG marketing consultant with over 20 years of experience.