Changes in the way consumers view brands

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QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers on what they want to buy and how they want to buy it. Unfortunately, most brands will miss the warning signs. Here are some findings from a Deloitte Report on changing consumers.

Digital success grows elusive as ad spend rises

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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