Combatting Online Ad Fraud: Strategies for Marketers

Richard A Meyer
3 min readApr 17, 2024

A cornerstone of marketing strategies for businesses of all sizes is online advertising. However, alongside the growth of online advertising, a sinister counterpart has emerged: ad fraud. Ad fraud refers to deceptive and often malicious activities that aim to generate revenue through false ad impressions, clicks, or conversions. It poses a significant threat to marketers, causing a waste of…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile