Critical Thinking Within Pharma DTC: Help Wanted

Richard A Meyer
3 min readMay 14, 2024

Pharma is addicted to DTC TV ads, even when it doesn’t make sense. When your product has a list of side effects that would scare even an HCP, it’s time to say, “Maybe mass-market TV isn’t the way to go. Today, you can laser target patients online versus the mass market.

Abbvie has been running TV ads for Vraylar, a drug used for bipolar and major depressive depressive disorder. Most will turn to the website for more information and read safety information, which is scary. Vraylar may cause stroke and neuroleptic malignant syndrome along with…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile