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Digital pharma marketers KPI’s

KEY TAKWAWAY: Before a pharma brand can look at new technology, digital pharma marketers need to master the basics. Here are some KPI’s for pharma websites…

KPI: Increase engagement of branded website.

  • Increase page views
  • Increase in time on site
  • Path through site for visitors
  • Page Views
  • Repeat visitors
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  • Keyword by targeted action (i.e. download coupon)
  • Keyword by pages viewed/time on site
  • Creative execution by your agency as tested
  • Placement (creative placement) of ads.
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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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