Does your company need “Disruptive” marketers ?

Disruptive marketers include “data punks, designers,” video producers, statisticians, psychologists, “start-up data scientists,” and “outsider marketers,” as well as other cutting-edge professionals — all with “hacker personalities.” Disruptive marketers would agree with David Packard, co-founder of Hewlett Packard, who said, “Marketing is too important to be left to the marketing department.”

Disruptive marketers approach marketing from a new perspective. They focus on the “customer experience” and “social business models,” not “hierarchical” organizational charts. They adapt to the often-confusing nexus of “business, human behavior, technology, and communications.” Many lack MBAs, but they build expertise in strategy and execution. They blend analytical and creative talents. Disruptive marketers excel at search engine marketing, social media, website design, and “inbound marketing.” They prefer “analytics, design and philosophy” to “traditional business studies.” These pros understand the capabilities of today’s remarkable tools: “data visualization, mobile analytics,” and the like, and they know how to use them.

Disruptive marketers don’t sit at their desks. They operate outside, in touch with consumers, trying to learn what people want. Workplace culture expert Jennifer Moss believes disruptive marketers see themselves as “the voice for people.” They imagine a new future and ask, “What could be possible in my industry?” They ask what they can accomplish now, and then they ask, “If it does become possible,” what comes next. They consider how to market that “future state.”

Disruptive Marketers’ Traits

Disruptive marketers’ distinctive skills and operational toolboxes include:

The top trends in disruptive marketing include:

Thoughts:

Although the book was written in 2016, many of the author’s concepts are still valid. Marketing IS changing because of the pandemic, and consumers are making new choices because of inflation. Another key element of disruptive marketers is that they are prepared to fail to try new approaches to reach consumers.

One of the biggest issues for disruptive marketers is to balance their disruption with corporate culture. I agree that most corporations need a new culture, but to move quickly can equal havoc for a disruptive career.

To me, the biggest takeaway is that disruptive marketers keep learning.

Originally published at https://www.newmediaandmarketing.com on August 14, 2021.

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Richard A Meyer

Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile