DTC Study: Marketers misaligned with online health seeker needs

  • People are going online more and more to sarch for health information after seeing a DTC pharma TV spot.
  • Pharma websites are not consdiered a top resource for infromation on new products.
  • Cost is not that big of an issue for people who have health insurance.
  • It’s more about weighing the benefit against the potential side effects.
  • TV spots are the number one way people learn about new pharma products.

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