Facebook prioritizes the growth of users, the growth of the data they can collect and their ability to monetize that through advertising. That’s what they prioritized because those were the metrics and are the metrics that the stock market cares about.
I think the real problem is– is not what he (Zuckerberg) feels in his heart. I think the real problem is that you’ve got a company that has repeatedly had privacy scandals. It has repeatedly shown that it doesn’t prioritize privacy over the years. If your partner was cheating on you and they cheated on you 15 times and apologized 15 times– at some point, you have to say, “Enough is enough. Like, we need to make some kind of a change here.”
If you didn’t watch the segment on Facebook last night on 60 Minutes you missed an insiders view of the social media giant. It’s clear from the story that Facebook didn’t care about users and their privacy, that data from users was money and that Congress, when questioning Mr Zuckerberg, was clueless about Facebook and the Internet.
Despite this report Millennial users don’t care or are too lazy to delete their Facebook accounts. Facebook continues to laugh all the way to the bank and at Congress people who question what they are doing when they don’t understand Facebook at all.
Advertisers continue to include Facebook in their media plans and agencies are too chickenshit to recommend that brands stay away.
In the end this will go into the history books and Facebook will grow and prosper.
Originally published at www.newmediaandmarketing.com on April 23, 2018.