Forbes gets it wrong ​on retaining milennials​​

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According to Forbes “Gallup statistics on employee engagement are disconcertingly low, with reports that “a staggering 87% of employees worldwide are not engaged.” Disengagement, it is widely believed, leads to higher levels of employee turnover, resulting in tremendous effort and energy being poured into trying to make employees stay for longer. When it comes to retention, we have to remember that we are now in a context populated by a generation whose entire approach to work is much more transient than any previous group of people that have gone before them (millennials)”. This is wrong.

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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