Forget market share, it’s customer experience

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Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a record pace. Brands should be doing two things right now. First, remove costs from the supply chain and second focus on keep existing customers happy.

A lot of brands live, breathy, and die by market share reports. They overlook one thing: consumers don’t give a damn about market leaders.

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Written by

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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