Getting patients back to their doctors

QUICK READ: It’s apparent that getting patients back to their doctor is going to be a huge challenge for DTC marketers. Pharma needs to develop a consistent message that motivates patients back into their doctor’s offices.

Nearly half (48%) of those polled said someone in their family has skipped or delayed getting medical care during the coronavirus pandemic.”Notably, 11% of adults overall say their or their family member’s condition got worse as a result of postponing or skipping medical care due to coronavirus,” according to poll results.

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