How to Secure More Funding for Digital Marketing

Richard A Meyer
5 min readOct 7, 2024

Digital marketing is no longer a “nice to have”-it’s essential to any company’s growth strategy. Yet, securing bigger budgets for digital initiatives can still be a challenge. Executives often want concrete evidence that digital efforts drive measurable results before they’re willing to increase investment.

As digital marketers, it’s our responsibility to show management that our strategies are working and worth further investment. Here’s how you can effectively demonstrate the value of your digital marketing strategy and make a solid case for a bigger budget.

1. Speak the Language of ROI

When asking for more money, management must see how that investment will pay off. This means translating your digital marketing results into terms that matter most to them: revenue and ROI.

For example, don’t just talk about increased website traffic or improved engagement rates. Instead, show how those metrics lead to conversions, sales, and overall revenue growth. Tools like Google Analytics, CRM systems, and marketing automation platforms can help you tie customer actions to revenue, showing management the clear line between digital efforts and financial returns.

Pro Tip: Use a cost-per-acquisition (CPA) or customer lifetime value (CLTV) analysis to…

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Richard A Meyer
Richard A Meyer

Written by Richard A Meyer

Healthcare marketing thought leader and CPG marketing consultant with over 20 years of experience.