Is AI-Driven Marketing Good for Brands? Exploring the Pros and Cons

Richard A Meyer
3 min readApr 12, 2024

In today’s digital age, marketing has evolved significantly, with artificial intelligence (AI) emerging as a powerful tool for brands to enhance their strategies. From personalized recommendations to predictive analytics, AI-driven marketing promises to revolutionize how businesses engage with their audience. But is it truly beneficial for brands?

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile