Is Engagement Still a Relevant Brand Metric for Social Media?

Richard A Meyer
3 min readApr 13, 2024

The metrics used to gauge success have shifted alongside the platforms in social media marketing. Once hailed as the holy grail of social media metrics, engagement is now being scrutinized as marketers delve deeper into the nuances of online brand presence. So, the question arises: Is engagement still a relevant brand metric for social media in today’s digital age?

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile