Lost in the Aisle: Unraveling the Absence of Brand Leadership in Today’s Market

Richard A Meyer
2 min readNov 7, 2023

“Brands are ubiquitous in our lives; they influence our choices, define our preferences, and shape our experiences. However, amid this brand-saturated landscape, many brands seem to lack what we would call”brand leadership.” Brand leadership is the capacity of a brand to lead in its category, set trends, and resonate with consumers on a deeper level. The absence of this leadership can be attributed to various factors.

“Brands are ubiquitous in our lives; they influence our choices, define our…

--

--

Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile