Millenials ditching brands in grocery aisles

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IN SUMMARY: According to Progressive Grocer “millennials are proving crucial to grocers’ efforts to expand their private label share. 60 percent of Millennials stated that they believe their store brand is better than others, and 54 percent say that their choice of store is actually influenced by the retailer’s store brand.

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Why are millennials turning to private label?

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Price increases coming at a bad time for brands

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Are brands failing?

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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