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More proof eMarketer’s forecast is garbage (smartwatches)

According to new report from IDC regarding the continued expansion of the wearables market, watches (both smart and basic) are on track to take the lead and are expected to grow from 61.5 million in 2017 to 149.5 million in 2021 as more vendors — particularly fashion brands — and cellular connectivity built into smartwatches help to drive growth in this category. Sorry clients of eMarketer.

The era of digital healthcare transformation is well and truly underway as new innovations transform the way new services and innovations are deployed to the market. These innovations can range from anything including remote monitoring and mHealth, to wearables devices and big data visualisation. But what do the numbers look like when it comes to discovering trends in the digital healthcare sector? The following numbers are based on output from the “​​The cutting edge: Shaping the future of digital healthcare” survey:

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Originally published at worldofdtcmarketing.com on December 28, 2017.

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Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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