Political influence leads to small fine for Genentech?

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KEY TAKEAWAY: Genetech,Roche, paid a fine of $68 million for illegal marketing of a brand that has billions of dollars in sales. This leads to a question of “why?”. Was it political influence?

I don’t believe in coincidences, so when I became aware of a WikiLeaks document around “donation” to have access to President Obama from a former Genentech employee who happened to be the person responsible for the brands messaging alarm bells went off.

Overview

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A newspaper said “as a result, some patients may have died earlier than they would have if they had taken more effective drugs, a lawsuit brought by a former Genentech employee and joined by federal prosecutors alleges.“Cancer patients only get one shot at first-line treatments,” the lawsuit said, “and the defendants took that opportunity away.”Genentech of South San Francisco said it settled the claims to avoid more costly litigation over the marketing of the drug, Tarceva.

The lawsuit claimed that from 2006 to 2011 Genentech and its marketing partner OSI Pharmaceuticals promoted Tarceva to treat all patients with non-small-cell lung cancer even though studies had shown that it worked for just those who had never smoked or had a certain gene mutation known as EGFR.The lawsuit was brought by a former Genetech employee Brian Shields, who, with his lawyer, will get $10 million.

The lawsuit said the companies gave their sales representatives, promotional materials that discouraged doctors from testing patients for EGFR.

The companies also promoted Tarceva, the lawsuit said, by giving doctors illegal kickbacks disguised as fees for making speeches or serving on Genentech’s advisory boards.

Hmmmm.

Interestingly, she had left Genetech after the investigation into the band had started. Whether she left on her own or was forced out is up for debate, but a doctor working in the Bay Area, making a drug company salary paying $30,00 to attend a DNC function is head scratching. Did she do it donate the money to get access to President Obama and plead her case?

What I find really interesting is that there hasn’t been any political outcry about what Genentech did. How would you feel if a loved got a drug that the drug maker knew was not effective against the type of cancer the patient had?

The Fine…

It’s interesting to note that Genentech spent more than $5 million dollars in lobbying in 2015. Welcome to big pharma…

Related

Originally published at worldofdtcmarketing.com on August 1, 2016.

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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