Setting a Marketing Budget in Times of Economic Uncertainty

Richard A Meyer
3 min readSep 24, 2023

Navigating the unpredictable waves of economic uncertainty can be daunting for any business. When resources tighten, and consumer behaviors shift, one question inevitably surfaces: “How much should we allocate for marketing?”

1. Re-Evaluate Your Business Goals

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile