Shifting the Paradigm: From Pharma DTC Marketing to Patient-Centric Support
3 min readMay 6, 2024
DTC marketing has long been a prominent strategy for drug companies to reach consumers. From glossy magazine ads to captivating television commercials, pharmaceutical companies have invested billions in promoting their products directly to patients. However, as the healthcare landscape evolves and patient empowerment grows, there’s a compelling argument that…