Should Pharma Educate Patients on the Link Between Cancer and Obesity

Richard A Meyer
5 min readJun 3, 2024

In recent years, the medical community has increasingly recognized the link between obesity and cancer. Obesity is associated with an increased risk of several types of cancer, including breast, colon, endometrial, and pancreatic cancer, among others. Despite this clear connection, pharmaceutical companies have been notably silent on this issue in their patient education efforts.

1. Profit Motives and Focus on Treatment

Pharma companies are profit-driven entities, and their primary revenue comes from selling medications and treatments rather than prevention. Educating patients about the link between obesity and cancer would emphasize preventive measures such as diet, exercise, and weight management. Unlike cancer treatments, these measures do not generate revenue for pharmaceutical companies, which can be highly lucrative. By focusing on treatments rather than prevention, pharma companies can maintain and expand their cancer drug market.

2. Conflicts of Interest

Many pharmaceutical companies have significant investments in the development and marketing of medications for conditions related to obesity, such as diabetes, hypertension, and high cholesterol. Highlighting the link between obesity and cancer might…

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Richard A Meyer
Richard A Meyer

Written by Richard A Meyer

Healthcare marketing thought leader and CPG marketing consultant with over 20 years of experience.

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