Super Bowl commercial “hype”

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SUMMARY: Once again the hype machine is in full operational mode for Super Bowl commercials that, in most cases, are a waste of money. It clearly shows that frustrated creative directors, who envision themselves as the next Steven Spielberg, and the “business” of marketing are in full swing.

It’s reported that Budweiser is going to spend $15 million on spots for the upcoming Super Bowl. Are there any clever or cute spots for Bud going to bring more people back to a brand that is losing market share because of changes in the market?

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Written by

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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