The Advantages of Using Connected TV (CTV) to Reach Consumers

Richard A Meyer
3 min readMay 16, 2024

Connected TV (CTV) has emerged as a powerful platform for reaching consumers. It encompasses devices like smart TVs, gaming consoles, and streaming devices that connect to the internet and offer unique advantages over traditional television and other digital advertising channels. Here’s why CTV is becoming a cornerstone in modern marketing strategies.

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile