The Costly Pursuit: Why Some Brands Overpay for Search Advertising
3 min readApr 25, 2024
Search advertising has become a cornerstone of brand marketing strategies across all industries. With most consumers turning to search engines like Google to discover products and services, it’s no wonder that businesses are willing to invest heavily in paid search campaigns. However, in the pursuit of visibility and conversions, some brands find themselves paying exorbitant…