The Debate: Evaluating Marketing Channels for ROI — Individual or Collective Analysis?

Richard A Meyer
2 min readMar 1, 2024

Whether marketers should evaluate each channel individually or look at all channels combined for Return on Investment (ROI) is pertinent. Both approaches have their merits and drawbacks, and choosing the correct method depends on various factors, including the nature of the business, the target audience, and the marketing objectives.

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile