The Importance of Website Bounce Rate and What Constitutes an Acceptable Rate

Richard A Meyer
3 min readDec 8, 2023

Website bounce rate is a crucial metric that reflects user engagement and website effectiveness. It measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates that you’re not effectively engaging your target audience and driving them further into your website.

Why is bounce rate so important?

There are several reasons why a website bounce rate is essential:

  • It impacts SEO: Search engines like…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile