The Paradox of Lower Prices: Why Customers Question Quality

Richard A Meyer
3 min readFeb 26, 2024

Price often serves as a proxy for quality. It’s a deeply ingrained psychological association: the higher the price tag, the better the product. However, this simplistic equation doesn’t always hold, and the paradox of lower prices emerges-when faced with discounted goods, customers may question the quality they’re getting. Let’s delve into this intriguing phenomenon.

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile