The Power of Planogramming: Why Brands Should Assist Buyers in SKUs Planning

Richard A Meyer
3 min readFeb 20, 2024

Optimizing product placement can make a significant difference in sales and consumer satisfaction for both retailers and brands. This is where planogramming comes into play-a strategic approach to arranging products on shelves to maximize sales and enhance the shopping experience. But why should brands actively participate in helping buyers planogram their SKUs? Let’s delve into the reasons why this collaboration is beneficial for all parties involved.

1. Maximizing Visibility and Accessibility

An effectively planned planogram ensures that products are strategically positioned to catch the eye of consumers. By assisting buyers in planning their SKUs, brands can ensure that their products are prominently displayed in high-traffic areas, increasing visibility and the likelihood of purchase. Moreover, arranging products logically and organized enhances accessibility, making it easier for customers to find what they’re looking for, ultimately leading to a smoother shopping experience.

2. Driving Sales and Revenue

Strategic planogramming doesn’t just enhance visibility-it also drives sales. By analyzing sales data and consumer behavior, brands can provide valuable insights to buyers on which products perform best together and how they should be positioned to encourage upselling and cross-selling. This collaborative approach can increase sales and revenue for the retailer and the brand, creating a win-win scenario.

3. Improving Customer Experience

A well-executed planogram drives sales and enhances the overall shopping experience for customers. By helping buyers plan their SKUs, brands can ensure that shelves are organized, clutter-free, and easy to navigate. This makes it more convenient for customers to find what they need and creates a positive impression of the brand and the retailer, fostering customer loyalty and repeat business.

4. Strengthening Partnerships

Collaborating on planogramming fosters more robust partnerships between brands and retailers. By working together to optimize product placement and drive sales, brands…



Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile