The Tipping Point: Why Brands Are Embracing the Reality That Price Increases Lead to Lower Sales

Richard A Meyer
3 min readFeb 22, 2024

Pricing strategy has long been crucial in the intricate dance between consumers and brands. For decades, companies have operated under the assumption that hiking prices equate to increased profits. However, a paradigm shift is underway as brands awaken to a sobering truth: price increases often result in lower sales. This…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile