When Direct-to-Consumer Ads Don’t Make Sense for Certain Prescription Drugs

Richard A Meyer
3 min readApr 16, 2024

In the realm of pharma marketing, direct-to-consumer (DTC) advertising has become a ubiquitous presence in many countries. These ads, often seen on television, in magazines, and online, aim to inform consumers about various prescription drugs and encourage them to discuss these medications with their healthcare providers. While DTC ads can be effective for…

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Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile