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When it comes to eCommerce, desktops rule

You have to be on mobile, half of all holiday shopping will be done on mobile devices; bullshit !!!

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The facts say that although mobile is making gains desktops still rule for eCommerce orders. Why?

1ne: Easier to enter all the information on a desktop versus mobile device.

2wo: Shoppers want to check out products they purchase in greater detail and compare prices which is easier to do on a desktop.

3hree: Even with Wi-Fi connections mobile platforms is still slower than PC’s.

So why are there so many stories about mobile? Because startups, agencies and consultants want your money. The bottom line is that you need to think before you read statistics and compare those numbers to what’s actually happening on your website.

Written by

Marketing contrarian with over 15 years of developing leading edge and award winning digital marketing initiatives.

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