When research tells you something you know to be wrong

Richard A Meyer
Jun 10, 2024


When research conflicts with what a brand already knows, it presents a challenging yet valuable opportunity for growth and adaptation. Addressing this situation effectively involves a structured approach.

Evaluate the Research Quality:

Compare with Existing Knowledge:

Engage in Internal Discussions:

Test and Validate:

Revisit Brand Assumptions:

Communicate and Document:

Adapt Strategies if Necessary:

Customer Feedback:

By systematically addressing the conflict between new research and existing brand knowledge, your brand can make informed decisions that could potentially lead to improved strategies and greater market success.

Originally published at https://www.newmediaandmarketing.com on June 10, 2024.



Richard A Meyer

Marketing and Political thought leader — Writer- Audiophile